Animal welfare groups have raised serious concerns following the latest Best in Show winner at Crufts.
The controversy began after Lee Cox and his four-year-old Clumber spaniel, Bruin, took the competition’s top prize. Soon afterward, it emerged that Cox had previously been convicted of animal cruelty decades ago — a revelation that sparked criticism from major animal charities.
Charities Call for Changes to Dog Shows
Organizations including the RSPCA and PETA have called for stricter rules around the event.
The groups say people with histories of animal cruelty should not be allowed to compete at Crufts and argue that stronger background checks should be introduced for participants.
PETA has gone further, urging Channel 4 — which currently airs the competition — to stop broadcasting the event entirely.
Concerns About “Extreme” Dog Breeds
Animal welfare advocates are also criticizing the types of dogs often rewarded at dog shows.
According to experts, many modern pedigree dogs have been bred to emphasize exaggerated physical traits, such as:
- Extremely flat faces
- Wrinkled skin
- Very short or absent tails
- Bulging eyes
These features can lead to severe health problems, including breathing difficulties, eye injuries, spinal issues and chronic pain.
An RSPCA dog welfare expert noted that the winning Clumber spaniel’s appearance has changed significantly compared to historical examples of the breed.
“If you compare him to images of the same breed from 1900, you can see how extreme the features have become,” the expert said.
A Controversial Past
Cox’s conviction dates back to 2001, when authorities found dogs living in poor conditions at his kennel in Somerset.
During an inspection, officials reportedly discovered animals covered in dirt and a strong odor from waste and blocked drains. One spaniel had a severe ear infection that eventually required surgical removal of the ear.
Despite this history, the The Kennel Club stated that the incident occurred 25 years ago and described it as an isolated case.
The organization added that Cox has maintained a clean record since then and has contributed positively to the dog breeding community.

Long-Running Debate Around Crufts
The controversy has renewed debates about dog breeding and the role of major competitions like Crufts.
In fact, the BBC stopped televising the show in 2008 after widespread criticism over extreme dog breeds being celebrated at the event.
Channel 4 began broadcasting Crufts two years later, in 2010.
Since then, critics have continued to question whether competitions encourage unhealthy breeding practices by rewarding exaggerated physical traits.
A Growing Conversation About Dog Welfare
Channel 4 said it has no involvement in judging decisions, but noted that its coverage often includes discussions about dog health and welfare.
Meanwhile, animal welfare groups say the debate is far from over.
They argue that dog shows should prioritize health, well-being and responsible breeding, rather than physical features that could cause animals lifelong suffering.
For many campaigners, the issue highlights a broader shift in how society views the welfare of pedigree dogs — and whether traditional dog shows should evolve to reflect it. 🐕