The Chinese territory, which now has more giant pandas than any place outside mainland China, hopes the beloved bears will help bring back tourists.
Hong Kong is embracing its newfound “panda economy,” showcasing 2,500 panda sculptures around the city to attract tourists and revive its economy. The initiative follows the arrival of new pandas and the birth of twin cubs, bolstering Hong Kong’s position as a host to the largest giant panda population outside mainland China.
Pandas Take Center Stage
- New Additions: In August, Ying Ying, Hong Kong’s resident panda, became the oldest first-time mother, giving birth to twins. They are expected to debut in February.
- Beijing’s Gift: Two 5-year-old pandas from mainland China joined Hong Kong in September.
- Panda Sculptures: The installations, placed in iconic spots like the Big Buddha and Ocean Park, aim to create a panda-themed tourism buzz.
Tourism Struggles Post-Pandemic
Hong Kong’s tourism sector has struggled to recover from pandemic-related restrictions and political unrest. Visitor numbers remain below pre-2019 levels, and economic growth forecasts for 2024 have been downgraded.
- Tourism Decline: Hong Kong welcomed 37 million visitors between January and October 2024, compared to over 50 million in the same period of 2019.
- Mainland Visitors: Over 75% of visitors are from mainland China, but spending has declined due to China’s economic slowdown.
Economic Hopes and Skepticism
Hong Kong leaders hope the panda campaign will reenergize tourism and stimulate the economy, but doubts remain.
- Criticism of Panda Strategy: Some locals and experts argue pandas lack connection to Hong Kong’s unique identity and may not attract international tourists.
- Shift in Tourism Trends: Experts suggest focusing on immersive urban experiences rather than relying on high-end shopping or traditional tourist attractions.
Expert Insights
Donald Low of the Hong Kong University of Science and Technology believes Hong Kong should emphasize its distinctiveness and urban complexity:
“Global tourism is moving toward experiencing the city as locals would… Hong Kong is visually stunning and complex, and visitors want to soak in that.”
Looking Ahead
While pandas offer a temporary attraction, Hong Kong’s long-term tourism revival may depend on highlighting its cultural diversity, dynamic cityscape, and authentic urban experiences that set it apart from other Chinese destinations.