In a bold move towards ethical fashion, the renowned Italian luxury brand, Giorgio Armani Group, has declared a ban on angora wool starting from the upcoming autumn/winter season of 2022-2023, expanding its existing fur-free policy to encompass this material.
This landmark decision underscores Armani Group’s commitment to compassionate practices and environmental responsibility, echoing its earlier initiative in 2016 to eliminate fur from its collections. CEO Georgio Armani emphasized the significance of this step, stating, “I am delighted to announce the discontinuation of angora wool across all our collections, reaffirming our tangible dedication to sustainable production and preserving our natural world. I have always championed innovation and the exploration of alternative materials and methods in our traditional craftsmanship.”
The move follows a disturbing exposé by PETA Asia, which exposed the appalling suffering endured by rabbits in the angora wool industry, shedding light on inhumane practices such as forced extraction of fur under distressing conditions.
Armani Group’s decision mirrors a broader trend within the fashion industry towards compassion and eco-consciousness. Noteworthy brands like Neiman Marcus, Saks Fifth Avenue, Canada Goose, Valentino, Oscar de la Renta, Tory Burch, Alexander McQueen, and Balenciaga have also embraced fur-free policies. Moreover, industry giants including Macy’s, Bloomingdale’s, Nordstrom, Prada, Gucci, Versace, Michael Kors, DKNY, Burberry, and Chanel have joined the movement, amplifying the call for cruelty-free fashion.
In the UK, Humane Society International’s #FurFreeBritain campaign continues to advocate for the prohibition of fur sales, reflecting the global momentum towards ethical fashion.
With each fashion house and designer that embraces fur-free and wool-free principles, the industry takes a significant stride towards a future where compassion and sustainability are the cornerstones of fashion. #MakeCompassionTheFashion