As the UK observes National Pet Month, new figures suggest that people’s preferences for certain dog breeds are beginning to shift. Some long-time favorites are losing ground, while a number of other breeds are becoming increasingly popular.
The analysis, conducted by Briefcase PR using Kennel Club registration data, compared breed numbers from 2024 with those from 2025.
Among the breeds showing the sharpest decline, the French Bulldog saw the biggest drop, with 6,039 fewer registrations. The Labrador Retriever also fell significantly, down by 4,222. Other breeds with noticeable decreases included the Miniature Smooth Haired Dachshund and the Cocker Spaniel.
Additional breeds that recorded lower registration numbers included the Bulldog, Miniature Schnauzer, German Shepherd, Border Terrier, and Pug.
Even with these declines, experts say the data does not suggest people in the UK are becoming less interested in dogs. Instead, it points to changing tastes among owners, something especially relevant during National Pet Month, which highlights the important role pets play in everyday life.
At the same time, several breeds are gaining popularity.
The Miniature Long Haired Dachshund recorded the strongest increase, followed by the Jack Russell Terrier and the Italian Greyhound.
Other breeds that also saw growth included the Cavalier King Charles Spaniel, the Dobermann, and the Portuguese Water Dog.
A spokesperson for Briefcase PR said the numbers reflect evolving preferences, with some traditional favorites seeing less demand while smaller or more distinctive breeds attract greater attention.
They added that the UK clearly remains a country of devoted dog lovers, with enthusiasm spread across many different breeds.
Overall, the findings suggest that factors such as lifestyle, available space, and individual preference continue to influence the types of dogs people choose to welcome into their homes.